Search Engine OptimizationSearch engine optimization is the foundation each successful website desing should start with. Setting up your website with a strong foundation in SEO will ensure the search engines can easily crawl your site, determine which keywords you will be found for, and give you lasting search engine success. While some companies combine Marketing and SEO we think the two are so important we have split them into two specialties and have experts for each. Branding and IdentityPicking the right domain name and logo are important decisions. We can help you freshen your image, add flair to your print advertising, or add a playful feel or professional touch. A precise and well thought out domain name can do wonders for your visibility on the web. Your name should be easy to remember yet defining enough to draw potential customers who might not be acquainted with you. We can offer you unbiased advice for choosing the right name to represent your site. Likewise, your logo is another way to create brand recognition. We have the experience and resources to find the right fit for your brand. Press ReleasesWhen you have big news about something in your industry, or an employee does something special, or you open a second location, a press release is in order. It’s a great idea to come up with a press release every month or so, and post it to major news sites on the internet, and use your Social Media Marketing to get it out. We can help with that. Blogging and PublishingThe best kind of advertising is free. For instance, a newspaper article about your restaurant can be huge for revenue growth. Publishing on the web can have the same effects. There are millions of online publications that want to add content to the web about you. We can find them and tell them about your site. It's that simple. Internal blogging can also be a great way to keep your customers engaged about your products and services. And it can snag new customers searching for the information you have to offer. Pay Per Click AdvertisingGoogle's Adwords can be a great way to get immediate search engine standings, promote a short term campaign, or target a wider variety of keywords. But if a Pay Per Click campaign is not carefully planned and executed properly, it can be expensive and ineffective. Email CampaignsTargeted HTML E-mail newsletter campaigns are one of the easiest and lowest priced ways to increase customer retention and stimulate repeat sales. By keeping in touch with your existing customer base, you're creating a relationship with your customer that will prove to be invaluable down the road. Anytime you have a new product or service available through your Web site, you can let all of your customers know about it. It's as easy as sending an email! Reports and AnalysisWe add analytics to every site we build, and teach you how to use the data collected to understand if your efforts are working. All effective marketing starts with analyzing your results and optimizing them over time. We have monthly programs where we monitor your results and make sure you are staying ahead of your competition. |

